Manny Jassal | Extra Sauce
The Challenge
Extra Sauce Agency, a social media content agency for solopreneurs, struggled with inconsistent lead flow and unpredictable revenue. Despite offering valuable services to help solopreneurs grow their brands on LinkedIn and other platforms, their outreach campaigns weren’t effective.
The main issue was messaging that didn’t resonate with the right audience, resulting in a low connection acceptance rate and just one meeting booked per week.
Our Strategy
We refined Extra Sauce’s Ideal Client Profile (ICP) by analyzing their current clients and conducting interviews. This helped us create a targeted list of solopreneurs most likely to benefit from their services.
We then revamped their messaging to address the pain points and goals of this refined ICP, focusing on how Extra Sauce’s content strategies could help boost visibility and grow their personal brands.
Campaign Results
Booked Meetings
Extra Sauce increased meetings from one to 3-4 per week, stabilizing lead flow and creating a predictable pipeline.
More Inbound Leads
Our outreach attracted more eyeballs to the content Extra Sauce was posting, which generated more inbound leads as well
Founder
Manny Jassal
Working with Pir has been great! Thanks to their expert messaging and tailored approach, we went from booking just one meeting per week to 3-4 meetings consistently. Not only did they help stabilize our lead flow, but they also increased attention on our content, bringing in more inbound leads.
