Your Next 5 B2B Clients Are Already on LinkedIn – Let’s Connect You With Them.

We connect you with decision-makers, turning cold prospects into warm, high-intent sales conversations.

Why LinkedIn Outreach Matters

LinkedIn is a powerful platform for B2B growth, but common challenges can hold you back. Here’s what might be standing in your way
A clear, strategic approach can resolve these challenges and drive better results.
Outreach doesn’t have to feel like guesswork. With a tailored, strategic approach, it can become your most reliable pipeline for B2B growth.

Outreach Setup and Implementation

From Strategy to Execution

WEEK 1

Week 2

week 3

week 3 - 12

Right Touchpoints at the Right Time

Outreach Strategy

We understand your prospects are busy—that’s why our strategy uses multiple touchpoints, multiple times.

Initial Cadence

A structured sequence of 8-12 touch points per prospect, incorporating qualifying questions, follow-ups, and personalized engagement strategies to drive responses.

Re-Target Cadence

Targeted follow-ups designed to re-engage prospects who didn’t convert during the initial outreach phase.

Everything You Need for Scalable Growth

From precise targeting to detailed reporting, our deliverables are designed to maximize your ROI and support long-term success.

LinkedIn and Email Campaigns targeting 3,000 high-intent prospects monthly

Crafting an Ideal Customer Profile (ICP) and precise messaging to resonate with your audience

Regular strategy reviews and adjustments to align outreach efforts with evolving business objectives.

A CRM-style tracking sheet to monitor campaign stats, leads, and meetings for transparency and analysis.

Weekly reports summarizing key performance indicators (KPIs) including leads generated, meetings booked, and campaign engagement.

Offering: Actionable steps to optimize your sales funnel and improve conversion.

Here’s What Our Clients Say

Discover how we've helped solopreneurs and companies overcome outreach challenges like inconsistent lead flow, wasted time, and low conversions.
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Manny Jassal

Extra Sauce Agency

Working with Pir has been great! Thanks to their expert messaging and tailored approach, we went from booking just one meeting per week to 3-4 meetings consistently. Not only did they help stabilize our lead flow, but they also increased attention on our content, bringing in more inbound leads.

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Moh Shakourirad

Pandos Inc.

Ali and his team have a real talent for landing high-quality demos with key decision-makers, even the busiest ones. Their outreach strategy got us in front of the right people and made our solution resonate. Couldn’t ask for a better partner!

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Warren Fiihr

ActionCOACH

Working with Bsquaree was like finally getting a map after wandering lost in the woods! They helped me find the right audience and rewrote my outreach strategy. Now, my calendar’s so full I’m considering cloning myself. Best problem I’ve ever had!

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Christopher Edwards

Founder and CEO My Angels Home Health

We’ve always relied on word-of-mouth, so using Facebook ads was new territory. They really took the time to understand what we’re about and tested different messages to see what clicked with our community.

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Carl Watson

CENTURY 21 Busch Realty Group

Working with Hamza and his team was a game-changer for my business. The Facebook ad campaign brought in more leads than I’d ever managed on my own, and the consultation calls converted into real sales. They understood exactly what I needed and delivered beyond my expectations.

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Seth Hollingsead

HAYSTACKS.TECH

It’s been a game-changer working with Pir. Before, we didn’t have a consistent sales pipeline and were really struggling to grow our business. Now, thanks to his help, we have a steady flow of sales meetings. His insights on refining our sales process have been just as valuable!

FAQS

Here are the answers to some of the most frequently asked questions about LinkedIn outreach lead generation to help you get the information you need quickly and easily. If you have any more questions, contact us

​Bsquaree Marketing Inc. specializes in LinkedIn outreach lead generation, offering services such as:​

  • Target Market Research: Identifying and validating your ideal customer profile to ensure precise targeting.​
  • Prospect List Building: Compiling a list of high-intent prospects based on industry, company size, job titles, and departments.​
  • Script Development: Creating strategic, high-converting messaging tailored to resonate with your target audience.​
  • Outreach Execution: Managing the outreach process to 3,000 prospects monthly through personalized LinkedIn connection requests and follow-ups.​
  • Campaign Optimization: Continuously testing and refining messaging strategies to enhance response rates and lead quality.​
  • Sales Process Enhancement: Providing actionable insights to streamline your sales funnel and improve conversion rates.​

These services are designed to deliver consistent, predictable growth by connecting you with decision-makers aligned with your business objectives.

​Bsquaree Marketing Inc. identifies potential leads on LinkedIn through a combination of strategic research and advanced tools:​

  • Advanced Search Filters: Utilizing LinkedIn's Sales Navigator, Bsquaree applies filters such as industry, job title, and location to pinpoint ideal prospects. ​
  • Behavioral Analysis: Monitoring activities like profile views, content interactions, and job changes helps identify leads demonstrating interest or potential need for services. ​
  • Lead Scoring Models: Assigning scores based on explicit data (e.g., company size, role) and implicit behaviors (e.g., content engagement) enables prioritization of high-value leads. ​

This multifaceted approach ensures Bsquaree effectively connects with decision-makers aligned with your business objectives.

Bsquaree Marketing Inc. employs a comprehensive approach to LinkedIn lead generation, beginning with defining your target audience by analyzing industry, job titles, and other relevant criteria. We then optimize your LinkedIn profile to ensure it effectively communicates your value proposition. Utilizing LinkedIn's advanced search features, we identify and compile a list of high-potential leads. Our team crafts personalized connection requests and messages to engage these leads authentically, avoiding generic templates. Once connections are established, we nurture relationships through consistent follow-ups, providing valuable content and insights. Throughout the campaign, we monitor key metrics such as response rates and conversions, allowing us to refine strategies for optimal results. This structured process ensures that your LinkedIn lead generation efforts are targeted, effective, and aligned with your business objectives.​

​Bsquaree Marketing Inc. ensures that our LinkedIn outreach messages are personalized to resonate with each prospect, thereby avoiding the pitfalls of generic, spam-like communication. We achieve this by:​

  • Conducting Thorough Research: We delve into each prospect's LinkedIn profile to understand their professional background, recent activities, and shared connections. This allows us to tailor our messages to their specific interests and needs. ​
  • Referencing Shared Connections and Experiences: By mentioning mutual connections or common experiences, we establish rapport and credibility, making our outreach more relatable and engaging. ​
  • Engaging with Their Content: Before reaching out, we interact with the prospect's posts and articles. Referencing their content in our messages demonstrates genuine interest and fosters a more authentic connection. ​
  • Customizing Message Content: We avoid generic templates by crafting messages that speak directly to the prospect's role, challenges, and industry, ensuring relevance and value in our communication. ​
  • Timing Follow-Ups Thoughtfully: Understanding that persistence is key, we schedule follow-up messages at appropriate intervals, each adding value or new information, to keep the conversation engaging without being intrusive. ​

By integrating these strategies, Bsquaree Marketing Inc. delivers outreach messages that are both personalized and respectful, fostering meaningful connections and minimizing the risk of being perceived as spam.

​Bsquaree Marketing Inc. measures the success of LinkedIn outreach campaigns using several key performance indicators (KPIs):​

  • Connection Request Acceptance Rate: The percentage of sent connection requests that are accepted.​
  • Message Reply Rate: The proportion of sent messages that receive responses.​
  • Positive Reply Rate: The percentage of responses that express interest or lead to further engagement.
  • Conversion Rate: The ratio of leads who take the desired action, such as scheduling a call or making a purchase.​
  • Return on Investment (ROI): The overall financial return relative to the campaign's cost.​

Monitoring these metrics allows us to optimize strategies and achieve your lead generation objectives effectively.

​Yes, using LinkedIn automation tools for outreach carries several risks:​

  • Account Restrictions or Bans: LinkedIn prohibits the use of automation tools. Engaging in activities that mimic automated behavior, such as sending numerous connection requests or messages in a short period, can lead to account restrictions or permanent bans. 
  • Inauthentic Engagement: Automated messages often lack personalization, making them appear generic and impersonal. This approach can damage your professional reputation and deter potential connections. 
  • Privacy Concerns: Some automation tools scrape user data without consent, raising ethical and legal issues regarding data privacy. ​

To mitigate these risks, it's advisable to use automation tools cautiously, ensuring compliance with LinkedIn's policies and maintaining genuine, personalized interactions.

 

​Typically, it takes between 4 to 6 weeks to see measurable results from a LinkedIn lead generation campaign. This duration allows sufficient time to reach your target audience, build rapport, and gather meaningful data for analysis. For instance, The Marketing Eye suggests that a targeted LinkedIn campaign should run for at least this period to maximize effectiveness. However, initial indicators such as click-through rates can be observed sooner. According to The Marketing Eye, benchmark click-through rates for LinkedIn sponsored content campaigns typically range from 0.35% to 0.45%. It's important to note that these metrics can vary based on factors like industry, targeting precision, and ad quality. Therefore, while some data is accessible relatively quickly, a full assessment of campaign success is best conducted after a 4 to 6-week period.​

​LinkedIn lead generation is predominantly effective for B2B (business-to-business) industries, where professionals seek to connect with suppliers, partners, or clients. The platform's professional environment facilitates targeting decision-makers across various sectors, including technology, finance, healthcare, and manufacturing. Studies indicate that LinkedIn generates 80% of all B2B leads, making it a primary channel for B2B marketing efforts. For B2C (business-to-consumer) industries, the effectiveness of LinkedIn is comparatively limited. While some consumer-focused brands utilize the platform for brand awareness and recruitment, platforms like Facebook and Instagram often offer more direct engagement opportunities with consumers. Therefore, LinkedIn lead generation is particularly effective for B2B sectors, especially those targeting professionals and decision-makers.

​LinkedIn outreach lead generation agencies employ various pricing models to accommodate diverse client needs and objectives:​

  • Cost Per Lead (CPL): Clients are charged for each qualified lead generated. The cost per lead varies by industry, ranging from $30 to $400. 
  • Cost Per Appointment: Agencies schedule sales appointments with potential clients, charging between $150 and $250 per appointment. 
  • Monthly Retainer: Clients pay a fixed monthly fee for ongoing lead generation services. Retainers typically range from $3,000 to $20,000 per month, depending on the campaign's complexity and scope.
  • Bulk Data Purchasing: Agencies sell pre-compiled lists of potential leads. Pricing varies based on the data's volume and quality. 

These pricing structures offer flexibility, allowing businesses to select the model that best aligns with their lead generation goals and budget.​

​Bsquaree Marketing Inc. ensures compliance with LinkedIn's terms of service during outreach by adhering to best practices that prioritize ethical engagement and respect for platform guidelines. We focus on authentic relationship-building by sending personalized connection requests and messages, avoiding mass messaging tactics that could be perceived as spam. Our approach includes gradually increasing outreach activities to align with LinkedIn's usage patterns, thereby minimizing the risk of account restrictions. Additionally, we regularly review and stay updated on LinkedIn's policies to ensure that our strategies remain compliant with any changes. By implementing these measures, Bsquaree Marketing Inc. maintains a professional and ethical presence on LinkedIn, fostering genuine connections while safeguarding our clients' accounts.​

LinkedIn has become an essential platform for businesses looking to grow and connect with potential clients, partners, and industry influencers. With over 700 million professionals worldwide, LinkedIn offers unparalleled opportunities for lead generation, networking, and brand building. For businesses seeking to maximize their online presence and connect with decision-makers, LinkedIn is a goldmine.

Bsquaree Marketing is a leading agency specializing in LinkedIn outreach and automation services. With years of experience, Bsquaree Marketing helps businesses streamline their outreach efforts using personalized strategies and automation tools to engage with the right audience and drive growth.

The purpose of this blog post is to explore the power of LinkedIn for business growth and how Bsquaree Marketing’s tailored outreach and automation services can help businesses increase leads, improve brand visibility, and drive revenue. Whether you’re a small business or a large enterprise, this post will guide you through the benefits of leveraging LinkedIn to grow your business effectively.

Understanding LinkedIn Outreach

LinkedIn outreach is the process of connecting with potential clients, partners, or prospects on LinkedIn to build relationships and generate business opportunities. It involves sending connection requests, personalized messages, and follow-ups to engage with the right audience.

Importance of Personalized Communication in Outreach

  • Builds trust: Personalizing your messages shows that you’ve taken the time to understand the prospect, which builds credibility and trust.
  • Increases engagement: Personalized communication is more likely to receive a response than generic messages.
  • Improves relationships: Tailored outreach fosters long-term, meaningful relationships with potential clients or collaborators.

Why a Conversational Approach Works Best

One of the most important lessons from successful LinkedIn outreach is that direct pitching doesn’t work. Cold, transactional messages often get ignored—or worse, reported as spam. Instead, Bsquaree Marketing takes a social selling approach.

Social selling is all about starting conversations, building rapport, and offering value before asking for a meeting or introducing services. It’s an indirect, human approach that aligns with how professionals prefer to engage on LinkedIn today.

By focusing on genuine interactions rather than sales pitches, businesses build trust, credibility, and meaningful connections that convert better over time.

The Role of LinkedIn in Lead Generation

LinkedIn is one of the most powerful platforms for B2B lead generation. With its professional network, businesses can target decision-makers directly, making it an ideal tool for reaching the right audience.

Overview of LinkedIn as a Lead Generation Platform

  • Advanced search filters allow precise targeting based on job titles, industries, locations, and more.
  • LinkedIn is ideal for identifying and building relationships with key decision-makers in any niche.

Key Stats

  • 80% of B2B leads from social media come from LinkedIn.
  • 45% of users are in upper-level management.
  • LinkedIn is 277% more effective at lead generation than Facebook or Twitter.

Segmenting Your Audience for Better Results

A critical part of successful outreach is accurate market segmentation. Not every message works for every industry or persona. That’s why Bsquaree Marketing places a strong emphasis on segmenting target audiences based on factors like industry, company size, role seniority, and business goals.

Tailored messaging = higher response rates.

When your message feels like it was written specifically for the person reading it, engagement improves dramatically. This segmentation-driven approach ensures your outreach resonates—and converts.

Bsquaree Marketing’s LinkedIn Outreach Services

Bsquaree Marketing offers a range of LinkedIn outreach services that include:

  • Personalized Connection Requests
  • Engaging Follow-Up Sequences
  • Profile Optimization
  • Lead List Building
  • Campaign Analytics

Tailored Strategies by Industry

Bsquaree Marketing designs custom strategies for:

  • Consulting Firms
  • Coaches and Trainers
  • B2B Service Providers
  • Tech Startups

Each strategy is informed by in-depth research and segmented messaging to increase relevance and response rates.

The Benefits of LinkedIn Automation

LinkedIn automation helps businesses scale outreach while maintaining quality and compliance. Bsquaree Marketing uses trusted tools such as:

  • LinkedIn Sales Navigator
  • PhantomBuster
  • Zopto
  • Dux-Soup

Automation enables:

  • Efficient outreach at scale
  • Consistent follow-ups
  • Fewer manual errors
  • Time savings for core business tasks

Importantly, Bsquaree Marketing blends automation with personalization—automated messages are never robotic, always relevant.

How Bsquaree Marketing Implements Automation

Step-by-Step Process:

  1. Audience Segmentation
  2. Profile Optimization
  3. Automated but Personalized Outreach
  4. Engagement Tracking & Adjustments

By combining tools with a personalized approach and regularly adjusting based on real-time data, Bsquaree Marketing ensures results stay consistent—and improve over time.

Choosing the Right LinkedIn Outreach Agency

When selecting a LinkedIn outreach partner, look for:

  • Experience with B2B segments
  • Tailored, conversational messaging
  • Transparency in reporting
  • Platform compliance

Why Bsquaree Marketing?

  • Social-first, value-driven approach
  • Proven track record with B2B clients
  • Multi-channel strategy (LinkedIn + email + calling)
  • Custom segmentation and outreach per target market

Measuring Success in Linkedin Outreach & Automation

Bsquaree Marketing tracks KPIs such as:

  • Connection Acceptance Rates
  • Reply & Positive Reply Rates
  • Meeting Conversion Rates

Analytics tools used include:

  • LinkedIn Analytics
  • Sales Navigator
  • Expandi
  • PhantomBuster

These insights drive continuous improvements, from A/B testing messages to refining audience segments.

Common Challenges in LinkedIn Outreach

Bsquaree Marketing helps clients overcome issues like:

  • Account restrictions – through gradual account warming
  • Poor targeting – by segmenting audiences with precision
  • Low engagement – by using relevant, conversational messaging
  • Spammy tone – by leading with value and curiosity, not pitches
  • Inconsistent follow-ups – with automation-supported follow-up cadences

Final Thoughts

If you want to make LinkedIn work for your business, the key lies in targeted, personalized, and human outreach. Not spam. Not hard sales.

Bsquaree Marketing helps you build a social selling system—so your team is engaging in real conversations with real prospects, and driving measurable results without burning bridges.