Carl watson | CENTURY 21
Carl Watson is a Gulf Coast real estate expert and U.S. military veteran who specializes in helping homeowners sell their properties quickly and efficiently, whether they’re local or out-of-state clients
The Challenge
Despite a strong local reputation, Carl struggled to consistently attract quality seller leads through traditional outreach. The competitive Gulf Coast market and limited online visibility hindered his ability to connect with potential sellers, particularly out-of-state owners.
His goal was to boost consultation bookings and position himself as the go-to real estate expert for both local and remote sellers.
Our Strategy
The strategy involved two main ad sets: one that leveraged Carl’s expertise in the local market to attract homeowners in the area, and another targeting out-of-state property owners looking for a seamless remote sales experience.
We used custom audience retargeting to hone in on homeowners in the area who had previously interacted with Carl’s website and social media accounts. This approach allowed us to efficiently reach an already-engaged audience, resulting in
higher conversion rates.
Campaign Results
40+
Qualified Seller Leads in the first 60 days.
5
Home sales directly attributed to the campaign
25%
Reduction in cost per sale compared to previous marketing efforts.
Founder
Carl Watson
Working with Hamza and his team was a game-changer for my business. The Facebook ad campaign brought in more leads than I’d ever managed on my own, and the consultation calls converted into real sales. They understood exactly what I needed and delivered beyond my expectations.
