Warren Fiihr | Action coach
The Challenge
Our client faced challenges with their outreach efforts. Despite offering transformative coaching programs, their LinkedIn campaigns underperformed with a low 5% connection acceptance rate and just one meeting per week.
The primary issue was a misfit between the target audience and the program—messaging didn’t resonate, and the campaign was reaching the wrong prospects.
Our Strategy
We conducted extensive research on the client’s coaching program to identify who would benefit most.
With a refined Ideal Client Profile (ICP), we crafted messaging that addressed key pain points and painted their dream situations. This strategic approach significantly boosted engagement and connection rates.
Campaign Results
High Acceptance Rate
A sharp rise from 5% to 25%, ensuring more meaningful LinkedIn connections.
Booked Meetings
Increased from 1 to 4 per week, creating a stronger pipeline of qualified prospects.
