Christopher Edwards | My Angels Home health
My Angel’s Home Health is a trusted provider of in-home healthcare services, serving families exclusively in the Charlotte, NC area. They specialize in personalized, compassionate care to help clients age comfortably at home.
The Challenge
Despite a strong local reputation, Carl struggled to consistently attract quality seller leads through traditional outreach. The competitive Gulf Coast market and limited online visibility hindered his ability to connect with potential sellers, particularly out-of-state owners.
His goal was to boost consultation bookings and position himself as the go-to real estate expert for both local and remote sellers.
Our Strategy
The strategy involved two main ad sets: one that leveraged Carl’s expertise in the local market to attract homeowners in the area, and another targeting out-of-state property owners looking for a seamless remote sales experience.
We used custom audience retargeting to hone in on homeowners in the area who had previously interacted with Carl’s website and social media accounts. This approach allowed us to efficiently reach an already-engaged audience, resulting in
higher conversion rates.
Campaign Results
45+
Qualified Seller Leads in the first 60 days.
7
Closed deals directly attributed to our campaigns.
32%
Reduction in cost per lead compared to previous marketing efforts.
