Case Study - Phiture
Problem
Phiture encountered challenges with limited resources, having fewer than 50 employees and lacking an in-house marketing team, making it difficult to establish a strong promotion strategy and generate leads; moreover, they aimed to expand into the U.S. market but faced constraints due to limited capacity for scaling.
Solution
We responded by developing a personalized strategy comprising:
Content Strategy, email marketing, appointment setting, telemarketing, and lead nurturing through landing pages.
- We reached 12355 prospective clients.
- Developed 5 email sequences.
- Performed 6 A/B tests.
Results
- 47% Open Rate
- 35% Response Rate
- 15% Conversions to Opportunities
- 189 Hot Leads
- 105 Meetings Booked
Company Description:
Phiture, the award-winning mobile marketing consultancy for major global brands, comprises a diverse team of experts, including designers, writers, engineers, and data scientists from 41 nations, collectively collaborating to brainstorm, strategize, create, and solve problems, ultimately making a significant impact in the mobile landscape.
Open Rate
Response Rate
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